Started with a Problem We Couldn't Ignore
Back in 2018, we kept seeing the same thing. Cafes budgeting the same amount for winter and summer. Retail stores treating December and February identically. Tourism operators planning as if every month brought equal opportunity.
It didn't make sense. Ryde Thornwick, our founder, had just watched three solid businesses struggle through predictable seasonal dips because their budgets weren't designed for reality.
So we started small — helping local Perth businesses adjust their financial planning around their actual patterns instead of theoretical ones. Turns out, when you budget for seasonality instead of fighting it, everything becomes more manageable.